HENKEL LIGHTHOUSE

INTERIOR & PRINT 2012 / CLIENT HENKEL / AGENCY TBWA 

In every room „beauty“ meats other spheres and so is closely linked with them.

With the new branding Henkel Beauty Care, Henkel opened the "Lighthouse" showroom in Düsseldorf in 2012. A new customer experience and training platform.With the new branding Henkel Beauty Care, Henkel opened the "Lighthouse" showroom in Düsseldorf in 2012. A new customer experience and training platform.With the new branding Henkel Beauty Care, Henkel opened the "Lighthouse" showroom in Düsseldorf in 2012. A new customer experience and training platform. We created large lightboxes and equipped them with Silhouettes. The Concept Idea was to have a specific projection for every "Excellence- Area"– Entrance, Scientific Application, Sensorial Bar, Digital Space, Product Innovation and Sustainibility.