HENKEL LIGHTHOUSE

INTERIOR & PRINT 2012 / CLIENT HENKEL / AGENCY TBWA 

With the new branding Henkel Beauty Care, Henkel opened the "Lighthouse" showroom in Düsseldorf in 2012. 

A new customer experience and training platform.With the new branding Henkel Beauty Care, Henkel opened the "Lighthouse" showroom in Düsseldorf in 2012. A new customer experience and training platform.With the new branding Henkel Beauty Care, Henkel opened the "Lighthouse" showroom in Düsseldorf in 2012. A new customer experience and training platform.

We created large lightboxes and equipped them with Silhouettes. The Concept Idea was to have a specific projection for every "Excellence- Area"– Entrance, Scientific Application, Sensorial Bar, Digital Space, Product Innovation and Sustainibility.

In every room „beauty“ meats other spheres and so is closely linked with them.